Bridging the Gap: From Health Advice to Action

In today’s information-rich society, we are inundated with health advice. From nutrition tips to fitness regimens, mental wellness strategies to the latest medical breakthroughs, it seems everyone has something to say about how we can live better, healthier, longer lives. Yet, despite this deluge of information, many of us struggle to put any recommendations into practice. Why is there such a significant gap between knowledge and action when it comes to our health?

The Information Overload

The first challenge lies in the sheer volume of health information available. With social media, blogs, podcasts, influencers peddling the latest bio-hack device, and medical journals all vying for our attention, it’s easy to feel overwhelmed. The paradox of choice can lead to decision fatigue, where the abundance of options makes it harder to choose any path at all. Individuals may find themselves paralysed, unable to act on the simple advice that might otherwise benefit them. Another massive barrier is the simple lifestyle advice is buried by the expensive pills, potions, and fancy equipment that generates more profit.

'The free big rocks of the wellness wall are obscured by the expensive pebbles'

Brad Dixon (EverFIT)

Moreover, the quality of advice varies widely. Misinformation can spread rapidly, leading to confusion and skepticism. When faced with contradictory information—one source touting the all encompassing benefits of keto, another advocating for a strict plant-based diet—it becomes more work for individuals to discern what is right for their unique circumstances. It's also important to understand that any information will have a controversial, black and white headline. Click bait requires intrigue and division. There isn't much space for moderation and balance in the fast past social media landscape.

The Disconnect Between Knowledge and Action

Another crucial factor contributing to this gap is the disconnect between knowing what to do and actually doing it. Behavioral science teaches us that knowledge alone is insufficient to change habits. Motivation, self-efficacy (confidence in the ability to exert control over one's own motivation, behavior, and social circle), and environmental factors play significant roles. For instance, someone may know they should exercise regularly but struggle to have the time or resources to do so. External barriers, such as financial constraints, lack of access to healthy food, or training groups, also hinder the application of health advice. Additionally, many individuals have a complicated relationship with health. Past experiences, emotional attachments to food, or trauma creating self soothing coping strategies can create resistance to change. In such cases, mere information is not enough; a deeper understanding of individual circumstances, barriers, and motivations is critical. Building a bridge of relationship is needed to drive the information towards application.

A Shift in Perspective for Health Professionals

To bridge this gap, health professionals need to reconsider their approach. The traditional medical model often centers on the question, “What is the matter with you?” This question, while crucial for a working diagnosis, can inadvertently alienate patients. It shifts the focus to problems and deficits rather than possibilities and strengths.  Instead, adopting a more patient-centered approach that asks, “What matters to you?” can foster a more collaborative and empathetic relationship between patients/clients and health providers. This shift encourages healthcare professionals to understand their patients’ values, goals, and lifestyles, allowing for tailored advice that resonates with individuals on a personal level. When patients feel heard and understood, they are more likely to engage with their health proactively. This approach promotes shared decision-making, enabling patients to take ownership of their health journeys. Instead of prescribing a one-size-fits-all solution, doctors, specialists, and therapists can work with patients or refer on to like minded health professionals to create actionable, realistic plans that align with their unique circumstances and aspirations. This partnership requires work from both parties. The empowerment environment must be met with a change in daily behaviours by the patient. It's not about trying to make healthier choices - it must be a change in identity to move towards a healthy lifestyle. The habits need to become part of the identity to create real traction for change.

Creating a Culture of Action

For this shift to be effective, it must be supported by a broader cultural change. Society at large must recognise that health is not just about the absence of disease but about optimisation of holistic well-being. Encouraging conversations around mental health, emotional resilience, and community support can foster an environment where individuals feel empowered to take action. Moreover, integrating health education into everyday life—through workplaces, schools, and community centers—can help demystify health advice and make it more accessible. The biggest barrier to this cultural shift in health environment is TIME. Not time on the patients end - the vast majority can make time for anything if it's important. It's the lack of time with the health professionals especially the GP's. The gatekeepers should have time to really understand the patients circumstances then more detailed appropriate action can be taken to move people towards health.

Conclusion

In a world awash with health advice, the challenge is not merely to acquire knowledge but to translate it into meaningful action. By shifting the focus from “What is the matter with you?” to “What matters to you?” health professionals with more time, and a funding model to reflect this,  can create a more engaging and supportive environment for our sick, rushed, and disillusioned society. This approach not only empowers individuals to take control of their health but also encourages a cultural shift toward proactive wellness. In doing so, we can close the gap between knowledge and application, leading to healthier, more empowered, fulfilled lives.

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Speaking at the Tauranga PreKure event